Science of Persuasion

The science of persuasion creators , Robert Cialdini and Steve Martin really nail down how emotional aspect of connection & how it magnetically draws clients & people you work with towards you for outstanding results.


These tools & awareness about how the world works are invaluable & allow you to live authentically & serve others with your unique skills in your work & life.


Millie Swann – Executive Business Strategist – Heart Based Leader & Mentor to Ceo’s, Business Executives & Specialist Business Owners


Science of Persuasion


Researchers have been studying the factors that influence us to say yes to the request of others for over 60 years. And there can be no doubt that there’s a science to how we are persuaded, and a lot of this science is surprising.


  • Reciprocity – Simply put people are obliged to give back to others the form of behavior, gift or service that they have received first.And in the context of a social obligation, people are more likely to say YES to those that they owe.
  • Scarcity – Simply put people want more of those things they can have less of.So when it comes to effectively persuading other using the scarcity principle, the science is clear. It’s not enough simply to tell people about the benefits they’ll gain if they choose your products and services, you’ll also need to point out what is unique about your proposition and what they stand to lose if they fail to consider your proposal.
  • Authority – The idea that people will follow the lead of credible knowledgeable experts.What the science is telling us is that it’s important to signal to others what makes you a credible knowledgeable authority before you make your influence attempts.
  • Consistency – Consistency is activated by looking for, and asking for, for small initial commitments that can be made.When seeking to influence using the consistency principle, the detective of influence looks for voluntary, active, and public commitments and ideally gets those commitments in writing.
  • Liking – People prefer to say yes to those that they like, but what causes one person to like another. Persuasion science tells us that there are 3 important factors:
    • we like people who are similar to us
    • we like people who pay us compliments
    • and we like people who cooperate with us towards mutual goals
  • Consensus – Especially when they are uncertain, people will look into the actions and behaviors of others to determine their own.So the science is telling us that rather than relying on our own ability to persuade others, we can point to what many others are already doing, especially many similar others.


So there we have it, 6 scientifically validated principles of persuasion that provide for small, practical often costless changes that can lead to big differences in your ability to influence and persuade others in an entirely ethical way. They are – The Secrets from the Science of Persuasion.


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